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Kit course
Lesson 2/63 min read

Create your account and first signup form

Create a Kit account, check the current free plan, publish a signup form or landing page, and verify the complete subscription flow.

You know why the direct channel matters. Now create your Kit account and give people a working place to subscribe.

Create the account

Register on Kit with your email address and password. Onboarding may ask what you create or sell so it can tailor the workspace.

Kit form editor showing a newsletter signup and general style settings

Source: Kit interface, accessed July 2026.

Check the current free plan

Kit offers a free plan, but subscriber limits and included features can change. Check Kit's current pricing page instead of relying on a fixed number in a tutorial.

The free plan is generally intended to let a new creator publish a form and begin collecting subscribers. More advanced automation or a larger list may require a paid plan. Confirm the current boundary inside your own account.

Choose a form or landing page

Kit offers embedded forms for an existing site and standalone landing pages with their own URL. A landing page is often the simplest first step because you can share it without building a website.

Kit help article explaining how to create a landing page and choose a template

Source: Kit Help Center, accessed July 2026.

Open the area labeled Landing Pages & Forms, create a new asset, select a template, and replace the placeholder copy.

Kit landing page template gallery

Keep the form simple:

  • A clear reason to subscribe
  • An email field
  • A direct button label

Request only the information you genuinely need.

Share and test it

Use Kit's hosted link in your social profiles or embed the form on your own site. Then subscribe with a test address and confirm that the subscriber appears in Kit.

Lesson checklist

  • I created a Kit account
  • I checked the current free plan on Kit's pricing page
  • I published a signup form or landing page
  • I completed a test subscription successfully

Next, you will give people a specific reason to subscribe.

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