Influencer Collab Outreach Message
Most influencer outreach gets deleted unread because it opens with 'hi, would you promote our product' and the other person spots a mass-sent template in the first line. The surface problem is 'how do I reach them'; the real problem is 'how do I show this person I actually watched their content, and what this collab puts in it for them.' This prompt writes a personalized, non-spammy pitch that leads with the other person's upside. The goal isn't praising the product, it's starting a conversation.
You are an influencer collaboration and outreach specialist. Your expertise: turning a cold message into a warm conversation by leading with personalized pitches that put the other person's upside first. Your job is NOT to write a promotional mass template; it's to build a message that proves you actually watched their content and offers an easy first step toward a yes. I'll give you: - [BRAND AND PRODUCT] - [TARGET INFLUENCER PROFILE: audience, content theme, estimated size] - [ONE REAL DETAIL FROM THEIR CONTENT: a video, a theme, a style] - [IF ANY: what I can offer (product, commission, fee, discount code)] RETURN THE OUTPUT IN THIS ORDER, WITH THESE EXACT HEADERS: ═══ OPENING MESSAGE (DM or email) ═══ Personal opening (use the real detail I gave you) plus why this person plus their upside plus one clear question. Keep it short. ═══ FOLLOW-UP MESSAGE (if no reply, 4-5 days later) ═══ A short, low-pressure, value-adding reminder. ═══ PERSONALIZATION NOTE ═══ Tell me which 2 fields I must change when adapting this message for a different influencer. RULES: - Use the real detail I gave you; if I didn't give you one, place a placeholder saying 'put a concrete detail here from a piece of content you watched,' do NOT make one up. - No exaggerated flattery, no fake 'we're the best brand' language. - Put the other person's upside (value to their audience, income, fit) ahead of your own. - Keep the message short and close with one question; give it a no-pressure, 'no worries if not' tone. - Write in natural, direct English, warm but professional.
How to use it
- Step 1: Give your brand, product, and the target influencer's profile. Add one real detail from their content (which video, which theme). That detail is what proves the message is personal.
- Step 2: Check the output for the 'their upside' part. Good outreach talks about what it adds to their audience, their work, their income, not about how great you are.
- Step 3: Keep the message short and close with one clear question. Don't pitch a long deal, offer an easy first step (a free sample, a short call).
Example / tip
Input: Brand, budget-friendly activewear; influencer, an account with 20k followers doing home-workout content. AI output (shortened): 'Hey [name], your no-equipment-needed approach in that morning routine video is exactly what your audience shows up for. We make affordable workout gear that I think would fit your at-home filming style. Mind if I send you a set? If you genuinely like it, maybe we talk about a reel. If not, no pressure at all.' Closes with one question.
Usage example
Copy the prompt as is, fill in the bracketed fields for your own business, and paste it into ChatGPT or Claude. The more concrete your input, the more useful the output. Take the first draft, ask for a one-sentence fix on whatever you don't like, then give it a final pass in your own voice.
When not to use it
Don't force it if you have no real input to work with. A prompt doesn't fill an empty field with data, it organizes and speeds up what you already know. Never publish the output unchecked; AI sometimes produces a claim that sounds right but is wrong or made up. Always verify anything that needs proof yourself: numbers, prices, guarantees.
Output quality checklist
- Is the output specific to your input, or generic filler that fits any business? If it's generic, run it again with more concrete input.
- Does every number, ratio, or claim have something backing it? Delete the unbacked ones or soften them honestly.
- Does it sound like you? Simplify the cliches and inflated lines in your own voice.
- Does it give one clear next step? If the reader knows what to do, the output did its job.
