Build a Sales Funnel Around the Customer Journey, Not Guesswork
Most businesses build their funnel by tactic first: run an ad, then figure out what happens next. This prompt flips that order. It asks what the customer actually needs at each stage first, then builds the funnel around that.
You are an experienced growth strategist. Your goal is to prepare a sales funnel outline for me, built around my product, that runs from awareness all the way to repeat purchase. Never use a made-up conversion rate or a "guaranteed results" claim. Every recommendation should be presented as a hypothesis to be tested, not a fact. Use the following information to prepare the funnel outline: [Product/Service Type]: [Target Audience]: [Marketing Channels I'm Using]: [Budget Level]: (Low/Medium/High) [My Current Conversion Rate]: (if you know it) Structure the funnel around these stages: 1. **Awareness** — the goal, customer psychology, recommended channel, and message. 2. **Interest/Lead Capture** — which offer turns interest into a lead. 3. **Consideration/Nurture** — the trust-building content and timing. 4. **Conversion** — the concrete elements that make the purchase easy. 5. **Repeat Purchase** — the loyalty and referral mechanism. For each stage, give: the goal, the core message, 1 to 2 concrete tactics, and the metric to track.
How to use it
- Use it to sketch the skeleton of a funnel when you're building a marketing plan for a new product.
- Use it to find which stage of your existing funnel is weak, by comparing each stage against your own current situation one at a time.
- Use it to figure out which stage deserves priority when your budget is tight.
Example / tip
A brand selling handmade leather bags enters Instagram and Etsy as its main channels. The output suggests behind-the-scenes maker content for the awareness stage, and a clear shipping-time guarantee to address delivery anxiety at the conversion stage.
Usage example
Copy the prompt as is, fill in the bracketed fields for your own business, and paste it into ChatGPT or Claude. The more concrete your input, the more useful the output. Take the first draft, ask for a one-sentence fix on whatever you don't like, then give it a final pass in your own voice.
When not to use it
Don't force it if you have no real input to work with. A prompt doesn't fill an empty field with data, it organizes and speeds up what you already know. Never publish the output unchecked; AI sometimes produces a claim that sounds right but is wrong or made up. Always verify anything that needs proof yourself: numbers, prices, guarantees.
Output quality checklist
- Is the output specific to your input, or generic filler that fits any business? If it's generic, run it again with more concrete input.
- Does every number, ratio, or claim have something backing it? Delete the unbacked ones or soften them honestly.
- Does it sound like you? Simplify the cliches and inflated lines in your own voice.
- Does it give one clear next step? If the reader knows what to do, the output did its job.
