Sponsored Products Expand to Off-Amazon Sites and Creators
TL;DR
Amazon Sponsored Products will appear on premium sites, apps, and creator content starting August 10.
Source summary
Amazon is extending Sponsored Products campaigns beyond Amazon to premium sites, apps, and creators.
Campaigns may begin appearing off Amazon through creators enrolled in the Amazon Influencer Program from 10 August.
Current settings, bids, and budgets apply.
Clicks route shoppers to the product detail page on Amazon, and standard Sponsored Products billing applies at cost per click.
Increase reach is the default.
When an ad appears in an offsite placement without search context, Amazon will infer and supply a search term with customer context that best matches the advertised product.
Those inferred keywords qualify for negative targeting.
Amazon states it automatically reviews and blocks unsafe third-party sites and apps.